Erin Loechner

Juggling an active Internet career with writing, speaking, designing, and styling, Erin Loechner can be found daily at, a one-stop resource for loads of pint-sized inspiration, the latest-and-greatest products, and a daily dose of mom-friendly design. She also pens, an art/design website honored by The London Times as one of the top 50 design sites in the world. Her latest project? A newborn daughter nicknamed Bee -- her favorite design yet. Erin lives in the midwest with her film-editing husband, Ken, two adorable pups, and of course, little Bee. Follow Erin on Twitter, Facebook, Google+, and Pinterest.

The Gift of Activity

As a new mother, entertaining my baby proved to be much harder than I’d expected. Bee was fussy and easily bored, continuously begging for stimulation and attention and more bouncing, more rocking… more everything. When nap time rolled around each day, we both would crash from the sheer exhaustion of our active mornings.

One of my girlfriends recommended an activity plush – an exploratory toy that offers a variety of textures, sounds and shapes to keep Bee occupied, whether on the go or lounging around at home. And I’ll admit – I was skeptical. Surely a toy the size of my fist couldn’t possibly entertain Bee for more than a few seconds, right?


The Motherhood Mission Statement

Businesses have mission statements. Nonprofit organizations have mission statements. Some families even have mission statements. So of course, I needed a mission statement for the most difficult job I’ve ever tackled: motherhood.

The Many Blankets of Bee

If there’s one thing I’ve learned about parenting, it’s that it really and truly and most definitely takes a village: of friends, of family… and of blankets.

Baby Names Inspired By a Thanksgiving Feast

With Thanksgiving coming our way tomorrow, I’ve got turkey, stuffing and pie on the brain — a surprising source of inspiration when it comes to baby names! For all of you expectant mamas out there, why not take a peek at some Thanksgiving feast-inspired options, brought to you by my own mealtime cravings? Happy Thanksgiving, friends!

Basq for the Holidays (A Sale!)

In the past, my own holiday wish list has seen many requests: new sweaters, warm boots, updated decor — everyday indulgences that I’d never commit to splurging for, always finding an excuse to spend our hard-earned money elsewhere.

Now, as a mother, the tables have turned as my wish list carries just one theme: Rest. Products to pamper, pillows to fluff, slippers to don. It seems my sleep-deprived subconscious is begging for a holiday season that requires nothing more than fresh sheets and a long nap. Surely I’m not alone? The good news is this:

disney basq it's a small world
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